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Why You Should Go Sulfate-Free

The warrior of hair care, sulfate-free shampoo keeps your hair looking and feeling healthy, while protecting your blonde, brunette, black and red hues for maximum intensity and longevity. Here’s why you need to add a sulfate-free shampoo into your daily routine.

Is there anything more frustrating than having dull-looking locks and fast-fading hair colour? Especially when you’ve gone to the hair salon for a fresh cut and highlights, a root touch-up, ombré stands or for the latest shade of chocolate brown. Or maybe, you’ve DIY-coloured your hair yourself. Either way, you expect your pretty new hue to last, not swirl down the drain every time you lather, rinse, repeat. Well, there’s a little product the hair pros recommend to improve the health of your hair and to prolong the life of your colour. It’s sulfate-free shampoo and it cleans and nourishes each strand, while locking in your hair colour.

What are sulfates in shampoo?

Sulfates are a chemical ingredient with a whole lot of foaming and lathering bang. Otherwise known as sodium lauryl sulfate and sodium laureth sulphate, sulfates in shampoo are cleansing agents that give your hair and scalp that great squeaky-clean feeling. Yet, sometimes they can strip your scalp and hair of its essential oils and its colour, making it feel dry, prone to breakage or split ends and look dull and flat with faded colour. If this sounds familiar, then sulfate-free shampoo is your hair’s new best friend.

Who can use a sulfate-free shampoo?

The short answer is anyone. But if you have a sensitive scalp, naturally dry, curly and coarse hair or damaged, highlighted or coloured hair, you’ll definitely benefit from using a sulfate-free shampoo.

Sulfates are totally safe to use but they may be too harsh for those with keratin- or colour-treated hair. Washing with a sulfate-based shampoo on a daily basis can potentially dry out already parched strands. Plus, it can cause your hard-earned hue, like actress Zendaya’s deep red bob, model Chrissy Teigen’s long strawberry layers and songbirds Selena Gomez and Kelly Clarkson’s pretty blonde waves, to fade. Fast.

What is the best sulfate-free shampoo for you?

The best way to choose the sulfate-free shampoo that’s best suited for you is to base your product selection on your hair type and hair needs. That means checking the label on the bottle to make sure it states the benefits you require, such as volumizing, anti-fading, repairing or anti-frizz and that the formulation’s ingredient list does not include sulfates.

L’Oréal sulfate-free shampoos do just that and they are available in a wide range of options, meeting your every hair demand.

  • L’Oréal Sulfate-free shampoo, EverPure Volume is ideal if you have colour-treated hair that needs a little oomph. With no hard sulfates to potentially damage or break your thin, fine locks, this lotus flower-infused shampoo pumps up your hair’s volume, leaving it shiny, bouncy and luminous. And your colour stays intact.
  • L’Oréal Sulfate-free shampoo, EverPure Blonde helps prevent brassiness from creeping into your blonde locks, while its anti-fade and UV filters work double duty to protect your colour from the sun and the environment, both of which can cause your hair colour to fade.
  • L’Oréal Sulfate-free shampoo, EverPure Repair & Defend works wonders on fragile and heat-styled hair. If you use a blow dryer, flat or curling iron on your hair regularly, this goji berry-based shampoo will help keep your locks in tip-top form, strengthening them with every wash. The shampoo also keeps your hair colour looking fresh and vibrant.
  • L’Oréal Sulfate-free shampoo, EverPure Frizz-Defy is your best sulfate-free shampoo option for curly hair. With luxurious, frizz-controlling marula oil mixed right into the formula, your hair will be smoother and softer, even on the most humid days. Got thicker, coarser hair? Shampoo twice for maximum moisturizing impact; it won’t fade your colour.

Can I use a sulfate-free shampoo every day?

Yes please! Or you can add a L’Oréal Sulfate-free shampoo into your current haircare routine, using it every other day and alternating it with your current shampoo.

Long live healthy, beautiful, colourful hair!

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