ABOUT US

About 29Secrets:

29Secrets is a Canadian digital destination for women who want to stay curious, informed and inspired.

We cover the things we’re talking about, thinking about and obsessing over — from beauty, fashion and wellness to relationships, pop culture and the people shaping the conversation. Some stories are practical, some are personal, some take a deeper look at the cultural moments we can’t stop talking about, and others are simply here to make your day a little more interesting.

29Secrets is also home to Danielle Graham’s popular Here’s The Thing column and Christopher Turner’s award-winning THE STORY OF column, which dives deep into the fascinating histories behind the people, moments and cultural touchstones we think we already know.

Our editors and contributors bring different perspectives, experiences and voices to everything we publish. We believe there’s value in sharing what we’ve learned, asking questions when we haven’t figured it all out and having a little fun along the way.

Updated daily, 29Secrets delivers smart, engaging and approachable stories designed for real life. Expect beauty discoveries worth knowing about, fashion we actually want to wear, honest conversations about relationships and wellness, thoughtful takes on pop culture and plenty of inspiration for whatever comes next.

Because nobody has everything figured out — and that’s part of the fun.