

THE STORY OF is a monthly 29Secrets column that takes a deep dive into the history of legendary beauty products and iconic fashion moments. Written by award-winning writer Christopher Turner, the popular long-form essays weave meticulous research, interviews, rumours and facts into an easy-to-read, informative and entertaining story. No matter how much you thought you knew about the featured style icons or beauty products, Christopher will surprise you with insightful tidbits.
The column has earned multiple accolades since its launch, including a Silver at the 2021 Canadian Online Publishing Awards and Gold wins in 2022, 2023, and 2024, followed by another Silver in 2025—all in the Best Blog Column/Videocast/Podcast category.








Sign up for the 29Secrets weekly newsletter and receive a selection of our best weekly stories to keep you in the know. From the season’s top fashion trends to skin-care tips to celebrity gossip to wellness tips to the buzziest beauty product drops, you’ll never miss a beat.
Get the latest in beauty, style, and wellness—straight to your inbox.

This limited-edition Charlotte Tilbury face palette combines a rosewood blush and champagne-rose highlighter to add a natural-looking glow.
Continue Reading
Hilary Duff's "Stronger Not Smaller" campaign arrives at a moment when toxic diet culture and "SkinnyTok" are pushing women backward.
Continue Reading
According to Pinterest... Tradition is out and hyper-personalization of each and every detail for the big day is in.
Continue Reading
In challenging times, small acts of positivity, forgiveness, and generosity can make a meaningful difference—for both you and the people around you.
Continue Reading
Hilary Duff's "Stronger Not Smaller" campaign arrives at a moment when toxic diet culture and "SkinnyTok" are pushing women backward.
Continue Reading
How an aerosol can that was developed to fight malaria during WWII ended up shaping beauty ideals, Broadway, and the politics of hair.
Continue Reading