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The Story Of

THE STORY OF is a monthly 29Secrets column that takes a deep dive into the history of legendary beauty products and iconic fashion moments. Written by award-winning writer Christopher Turner, the popular long-form essays weave meticulous research, interviews, rumours and facts into an easy-to-read, informative and entertaining story. No matter how much you thought you knew about the featured style icons or beauty products, Christopher will surprise you with insightful tidbits.

The column has earned multiple accolades since its launch, including a Silver at the 2021 Canadian Online Publishing Awards and Gold wins in 2022, 2023, and 2024, followed by another Silver in 2025—all in the Best Blog Column/Videocast/Podcast category.

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THE STORY OF: Valentino Garavani

For more than six decades, Valentino’s name has been synonymous with elegance, and a shade of red so iconic it became a language of its own.

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THE STORY OF: Levi’s Jeans

From Gold Rush workwear to global style icon, Levi’s jeans have shaped generations, defined subcultures, and become one of the most enduring fashion statements in modern history.

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THE STORY OF: Princess Diana’s Velvet ‘Travolta Dress’

A midnight-blue Victor Edelstein gown, a dance with John Travolta at the White House.… Princess Diana's Travolta dress redefined royal style.

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THE STORY OF: The Nike Swoosh Logo

Not many people know the history of one of the most famous logos in the world…and how little the company paid for it.

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THE STORY OF: Fashion Icon Giorgio Armani

The full history of the man who many in the fashion world refer to as the quiet architect of modern elegance.

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THE STORY OF: Blush

The seductive, subversive history of blush, from ancient Egypt and Greece, to today’s “cold girl” aesthetic on TikTok.

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THE STORY OF: Fashion Legend Gianni Versace

The dazzling, decadent legacy of Versace’s founding visionary…the late Gianni Versace, who was murdered on July 15, 1997 in Miami.

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THE STORY OF: Carrie Bradshaw’s Vivienne Westwood Wedding Dress From Sex And The City: The Movie

Carrie’s iconic wedding dress was pulled from Vivienne Westwood’s fall/winter 2007 collection…but she almost wore something else.

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