THE STORY OF is a monthly column that takes a deep dive into the history of legendary beauty products and iconic fashion moments. Written by award-winning writer Christopher Turner, 29Secrets’s popular long-form essays all include meticulous research, interviews, rumours and facts woven together into one easy-to-read, informative and entertaining story. No matter how much you thought you knew about the style icons or beauty products featured, Christopher will surprise you with insightful tidbits.

THE STORY OF took home the Silver at the 2021 Canadian Online Publishing Awards held in February 2022 for Best Blog Column/Videocast/Podcast and took home the Gold at the 2022 Canadian Online Publishing Awards held in February 2023 for Best Blog Column/Videocast/Podcast.