Crayola Is All Grown Up With A New Collection Designed For Adults

Remember the simple joy of opening a brand-new box of Crayola crayons? The endless possibilities, the perfectly sharpened tips and the excitement of deciding what to create first? That feeling doesn’t have to disappear just because we’ve grown up. Crayola is tapping into our collective nostalgia with a new collection designed specifically for teens and adults, proving that creativity doesn’t come with an expiration date.

The iconic brand, which has been inspiring imaginations for more than 120 years, has launched Crayola All Grown Up in Canada, a new range of elevated art supplies designed for ages 14 and up. Featuring everything from artist-inspired markers and premium coloured pencils to artist-illustrated colouring books, the collection is aimed at anyone looking to reconnect with their creative side, experiment with a new hobby or simply take a break from the demands of everyday life.

Adult colouring books, DIY projects and creative hobbies have found a renewed audience in recent years, as more people look for ways to disconnect from their screens and reconnect with something tangible. Whether it’s painting, journaling, colouring or crafting, making something simply for the pleasure of it offers a welcome escape from the constant demands of modern life. With its latest launch, Crayola is giving grown-ups a familiar name to turn to when inspiration strikes.

“Crayola All Grown Up invites adults to let go of expectations, pick up their favourite colours and reignite the joy of creating,” said Pete Ruggiero, President and Chief Executive Officer of Crayola. “We believe imagination evolves with age, and this collection helps adults reconnect with their creativity in a meaningful, rewarding way.”

A more grown-up approach to colour

While Crayola may be best known for the crayons and markers that filled our childhood pencil cases, the new collection takes a more sophisticated approach to creativity, with expanded colour palettes, versatile tools and designs that feel decidedly more mature.

Among the highlights are the Alcohol-Based Markers, which feature dual tips for blending, shading and creating everything from detailed illustrations to expressive artwork. Available in curated eight-count palettes such as Pastels, Sunset, Sand & Sea and Garden Harvest ($9.99), the markers also come in larger 20-count ($24.99) and 60-count ($59.99) sets for those ready to take their artistic ambitions a little further.

The collection also includes Acrylic Paint Markers ($14.99 for a 10-count set), available in both bullet-tip and brush-tip versions, designed for adding colour and personality to a variety of creative projects. Meanwhile, a 24-count Premium Adult Coloured Pencil set ($14.99) offers another option for anyone who prefers a more traditional approach to drawing and colouring.

For anyone who prefers to stay within the lines, the collection also includes artist-illustrated Colouring Books ($9.99 each), which put a distinctly grown-up spin on a childhood favourite. Titles include Vibing, Mercury in Retrograde, Flower Child, and Witchy Woman, offering a mix of contemporary themes, whimsical illustrations and creative escapism. They’re also a reminder that colouring doesn’t have to be complicated to be enjoyable.

Making time for creativity

Beyond the products themselves, Crayola’s latest launch taps into a larger conversation about making time for creativity as adults. Somewhere between work deadlines, household responsibilities and the seemingly endless demands of modern life, the freedom to make something just for fun can easily fall by the wayside. Colouring, drawing and painting offer an opportunity to experiment without worrying about the finished result. There’s no pressure to produce a masterpiece, no expectation to share the results on social media and no rules about what creativity should look like.

“Canadians are looking for more ways to make space for creativity — whether that means exploring a new medium, reconnecting with a favourite hobby or simply stepping away from the everyday,” said Margot Somerville, Director, Product, Marketing & Communications, Crayola Canada. “Crayola All Grown Up brings the quality and colour Canadians know from Crayola to a new generation of creators, with tools designed to help them experiment, express themselves and create on their own terms.”

And perhaps that’s the real appeal of Crayola All Grown Up. It’s not about becoming an artist or mastering a new skill, but rediscovering the simple satisfaction of creating something just because you can. After all, some of the best things about childhood are worth holding on to.

Crayola All Grown Up is rolling out across Canada, with products available through select retailers including Amazon.ca, Staples, Loblaw and Walmart, as well as independent and specialty stores. Prices start at $9.99. For more information, visit Crayola’s official website.

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