For the first time ever, H&M will be collaborating with a film franchise when it launches a collection based entirely around the character of Lisbeth Salander, the heroine of The Girl With the Dragon Tattoo.
And to prove just how serious they are about it, the company has enlisted the film’s costume designer, Trish Summerville, who explained to Vogue UK that she “wanted the collection to have the essence and strength of Salander, with a fashon edge” and that she’s pleased with the result.
“Salander’s look is very real and very lived in, with pieces that her character has worn for a long time, like her jackets that act as her armour to shield her from the world,” she explained. “My goal is for women to find pieces in it that they love and then mix them with their own wardrobe to create their own personal style.”
Said Anna Norling, designer for Divided at H&M, “I love this collection and what we’ve achieved with Trish. The clothes are all about attitude – they have a toughness to them, but they are also really flattering. The collection is so much more than a costume – it’s a fashion statement. It’s modern, and it’s right for now.”
Well, considering H&M’s honed a legacy of being relatively fashion forward (and Sweden in itself is in an aesthetic league of its own), “right now” may eventually translate into “and for a while”, since the industrial colour spectrum of the collection (all 30 pieces come in either black, grey, worn white or red) isn’t exactly fleeting.
Though you’ll be able to see for yourself when The Girl With the Dragon Tattoo collection for H&M launches worldwide on December 14. Just in time for Christmas – when we all need as many jackets, trousers, torn jeans and hoodies as possible.