Last week Kat Von D announced her latest in a long line of cool announcements: the Artistry Collective. On top of releasing cool product after cool product, KVD has partnered with four of the industry’s equally cool makeup artists to create the first official makeup artist team for the brand. One of the notable names in that collective: Tara Buenrostro. We got the opportunity to chat with Buenrostro on where she finds her inspiration, how she began working with Kat and (of course) what her favourite KVD products are.
29Secrets: How did you get started in the industry?
Tara Buenrostro: Growing up, I completely fell in love with art and, because of it, makeup was an easy transition. In high school, I would do my friends’ makeup for free, which lead me to work behind countless makeup counters. Fast forward to now, I have worked on everything from photo shoots, music videos and bridal makeup to teaching at a makeup academy. Joining the Kat Von D Beauty Artistry Collective definitely tops it all.
You’ve worked in many facets of the industry — what did you take away from each aspect?
Whether it was helping students explore their own creativity, getting a bride ready for her big day, working at makeup stores or fashion shows and beyond; I realized there were two consistencies throughout it all. First, I have to be true to the client and myself. Second, I recognize that successful makeup is all about collaboration between the two! All of these experiences helped develop me into the artist that I am today.
How did you find yourself working with KVD? Why was the brand a good fit?
Thank God for Instagram! I met Kat after she sent me a direct message on Instagram, asking if I would be willing to come over to her house to film a tutorial with her. I was so blown away that she even knew who I was. Never in a million years would I have imagined that we would end up being great friends, let alone asking me to join her Kat Von D Beauty Artistry Collective! It truly was a perfect fit! Kat Von D Beauty is a place where we can let creativity take over and really go for it. But, to me, the values of the brand are what make this a dream job. I love being part of a company that empowers women and fearlessly fights for animal rights, an issue that is near and dear to my heart.
A lot of creative industries can require a surprising amount of doing things someone else’s way (for instance, bridal makeup) — how did/do you balance building your career while also incorporating your own artistic twist?
The best makeup looks are always great collaborations between the client and artist. Everyone is different, and what looks great on someone else may not work for everyone. It is my job to interpret the client’s vision, and execute it in a way that works. It’s a delicate balancing act, but it forces me to evolve as an artist.
You’ve created some pretty amazing and elaborate looks — from where do you draw your inspiration?
Inspiration is everywhere. I find it in everything from graffitti art to nature. As for a list of makeup artists who inspire me, I would definitely include Alex Box, Linda Hallberg and the Kat Von Beauty Artistry Collective. And of course, Kat Von D herself! These people inspire me to become better, push me outside of my comfort zone and challenge me as a creator, and overall human being.
What is the process of creating a look? Do you do some sketches or testing of some sort first or do you just go for it with the makeup?
For me, everything begins with an idea. Sometimes those ideas pour in easily, and other times I have to spend time researching. Like anyone, I can translate those ideas into face charts or mood boards, but I find my best work is produced when I’m free to just go for it.
What are some of your favorite KVD products (and why)?
If I had to nail down one KVD product as my favorite, it would have to be the Everlasting Liquid Lipsticks! I am obsessed with this formula! Yes, it is a long wear lip formula, but I have found it to be so versatile, and have even used it when creating advanced eyeliner looks!
If you weren’t a makeup artist, what would you be doing (and why)?
If I weren’t a makeup artist, I would definitely be working with animals! I am just as passionate about giving a voice to these voiceless creatures, as I am about eyeliner!