Talk about a green Christmas! (I am so sorry — it’s the joke I was born to tell.)
Levi’s has officially gone green by announcing it will eliminate all hazardous chemicals from its supply chain and products by 2020. Evidently, the choice was sparked by a list produced by Greenpeace. The list, “Toxic Threads: Under Wraps” came out in November in China, and on December 5 in Mexico City, and as a result, 210 000 people have urged Levi’s to eliminate PFCs.
So that’s what they’re going to do! Levi’s actually joins Nike, Adidas, Puma, H&M, M&S, and Mango, who’ve also changed their ethos following a Toxic Threads report, so Greenpeace’s effect on this campaign have been relatively far-reaching.
Before 2020, Levi’s will also require 15 of its fashion disclose toxicity reports, then ask for 25 more by the end of next year.
Considering its current campaign is “Go Forth,” Levi’s is really living up to its motto.