Heidi Klum Launches Baby Line

Heidi Klum is a busy woman, so it’s no surprise that she’s unveiled plans to release a baby line, in conjunction with Babies ‘R Us.

Called Truly Scrumptious, the line will be available come September, and will include more than just fashion. 

“It made beds, curtains, blankets, washcloths, bath toys, wall decals, lamps, rugs, hampers, stuffed animals, security blankets and night lights,” Heidi Klum said. “If you think about the nursery, I’m doing everything.” (And it seems the only thing Heidi Klum’s collection is missing is a partridge in a pear tree.)

As for clothes, Heidi Klum says Truly Scrumptious will also see her “tackle everything from shoes, socks, underwear and pajamas to dresses, jeans, leggings and sweaters.”

Not only that, but her toys and products will be more than just functional, with educational elements thrown in like “a reversable blanket with an underwater/jungle scene.”

“It’s much better than just lying on a pink blanket,” said Heidi Klum. “I think it’s something that stimulates brain development.”

Well, considering Heidi’s a business powerhouse in her own right, maybe we should all pick up one of those.


Tags: Babies R Us, baby line, clothing, Fashion, Heidi Klum, kids, Truly Scrumptious

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