Could the age of Photoshop finally be coming to a close? If models like Gisele Bundchen have anything to do with it …maybe.
The model revealed that when shooting advertising campaigns, photos and models should look more natural; that imperfections should be embraced instead of being re-touched.
The topic came up when the model opened up about her recent work fronting the BLK DNM campagin, which was shot by the brand's creative director, Johan Lindberg. According to Fashionista, Lindberg urged Bundchen to step out without makeup or with her hair done, and the shoot actually took only about two hours because of that. (The ads will be revealed later this summer.)
"I loved his approach because I feel like women should be really real and raw and it doesn't really happen anymore [in fashion photographs]," she said. "I love that feeling of, you know, we are women — we are so different. Our imperfections are what makes us unique and beautiful. He gets that. He's not trying to re-touch you or put a pretty light on you. He's not like, 'You need to look a certain way.' He's like, 'You are you.'"
Sounds like more fashion photographers could stand to take a note from Mr. Lindberg. And naturally, this makes us even more excited to see the campaign upon its release.