Product Of The Week: Pura D’Or 20% Vitamin C Serum

Remember Lionel Richie (Sofia of Scott Disick and IG fame’s dad)? We’re pretty sure the lyrics to his ‘80s hit song “Hello” were written to our collagen.

Seriously, the song plays in our head on repeat every time we rub a drop or two of Pura D’Or 20% Vitamin C Serum onto our face. At first, we thought it was because we were desperately trying to coax our slip-sliding-away collagen to come back. But recently, we’ve been singing it to the newfound plumpness we see around our eyes and mouth that seem to be saying “Hello” right back to us from the mirror.

Above and beyond LR’s lyrics though, this serum is a serious skin saver. Crafted as a dark spot remover, wrinkle and fine line buster, skin brightener and (of course), collagen booster, it’s chock full of do-good ingredients. There’s hyaluronic and ferulic acids for hydration and to reduce the appearance of scars and fine lines. A concentrated base of retinol helps to increase our skin’s elasticity and firmness. Argan and jojoba oils, witch hazel, white jelly mushroom and vitamin E improve our face’s texture and tone, while 20 per cent professional grade vitamin C is working to maximize our skin’s cellular renewal.

Make sure to apply the serum at night though and on clean skin for maximum impact. Then in the morning, top off your daily moisturizer with a heavy duty SPF 60 before heading outdoors to keep your skin protected from the sun. And maybe, most importantly of all, sing along to “Hello”’s chorus’ phrases, is it me you’re looking for, I can see it in your eyes, I can see it in your smile and you’re all I’ve ever wanted. Your newfound collagen will love you for it.

Pura D’Or 20% Vitamin C Serum, $14.99, available online at and at

Tags: Product Of The Week, top story, topstory

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