Selena Gomez Unveils Adidas NEO Collection

Selena Gomez has finally unveiled her highly anticipated collection for Adidas NEO. The Capsule Collection aimed at teens infuses a lot of Gomez's own personal style. 

"Selena is loved for being a stylish fashion inspiration at young girls," said Claire Midwood, VP of Adidas NEO. "NEO Label is all about teenagers — seeking adventure, and unexpected surprises, so it was a natural collaboration."

The actress and singer has been the brand ambassador for Adidas NEO since last year, and was on hand in Berlin to launch her collection yesterday. 

"I love playing around with fashion and like clothes that are run, easy to wear and comfortable," Gomez said. "My collection has a 'rock chic' theme and it's confident, rebellious and fun. It's also a little bit darker and I think it encourages girls to put their own stamp on their individuality and show confidence in what they are wearing."

Gomez's capsule collection for Adidas NEO will be available beginning July 30. You can get a sneak peek at the new collection here

Tags: Adidas, adidas NEO, campaign, celebrity, Fashion, Selena Gomez

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