Once in a blue moon, we spritz on a fragrance that seems to speak directly to who we are. The 7 Virtues’ Blackberry Lily is that perfume…and so is its Canadian fragrance house.
Founded in 2010 by Nova Scotian entrepreneur and author Barb Stegemann, the brand was born from a belief that luxury should uplift more than just the wearer. As a result, every perfume is vegan, cruelty free and crafted with responsibly sourced oils that help support communities in recovery around the world. As a certified B-Corp, The 7 Virtues infuses its creations with both beauty and purpose, turning scent into a quiet act of good.
Blackberry Lily, its latest creation, embodies this spirit.
Opening with a burst of ripe blackberry and blackcurrant, the eau feels like sunlight on our skin. Green and lush notes of lily of the valley, rose, magnolia and davana soon waft forward, adding a soft floral depth that balances sweetness with freshness. The elixir then merges into an indulgent blend of caramel, Haitian vetiver, amber, cedar and patchouli to deliver a warm and grounded sensation that invites. The overall effect weaves a story that shifts from bright and juicy to smooth and sensual, leaving behind a fragrance that lingers like a favourite memory.
The bottle mirrors the scent’s quiet sophistication. Clear glass reveals the golden hue within, topped with a simple black cap that feels timeless. The boldly coloured label with its pretty illustrations depicts the notes that reside within, while its recyclable packaging reflects the brand’s clean, conscious ethos. This is the kind of perfume we want to admire and wear—its modern, meaningful and has been purposefully crafted for the world we live in and the one we want to be a part of.
The 7 Virtues Blackberry Lily, $127 for 50 ml, available online at www.the7virtues.com and at Sephora.
