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Rita Ora is the New Material Girl

Madonna Hires Ora to Front New Fashion Line Campaign

Rita Ora is the new face of Material Girl, the fashion line headed by Madonna and her daughter Lourdes. Ora recently met the Queen of Pop at the Sound for Change concert in London. 

"Joining forces with Madonna and Lola," Ora tweeted. "It's official Ritabots — I'm the new face of Material Girl!" 

Madonna and Lourdes said Ora's unique fashion sense makes her perfect for their brand. 

"Rita is a talented beauty but what really drew us to her is the confidence she oozes through her music and her unique sense of style," the duo said in a statement. "On stage or off, in photos or on the street — she's a magnet! This is what the Material Girl brand is all about!" 

Ora follows in the footsteps of previous Material Girls like Kelly Osbourne, Taylor Momsen and Georgia Jagger. Ora's fall/winter 2013-14 campaign wil be released in July. 

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