Pantene’s New “Strong Is Beautiful” Commercials are Giving Us All the Feels

Guys, get ready for some heart-punching feels. Pantene released their latest videos, just in time for the Super Bowl, as a part of their “Strong is Beautiful” campaign. Partnering with New Orleans Saints’ Benjamin Watson, Pittsburgh Steelers’ DeAngelo Williams and Dallas Cowboys’ Jason Witten, the three dads relay the message that quality time spent with dads and daughters fosters more self-confident and self-reliant girls by showing off their hairstyling skills and spending time with their adorable daughters. The commercial is just so cute we literally can’t even deal.

https://www.youtube.com/watch?v=KXPvh8kMFek

All. The. Feels.

Pantene is giving dads more opportunities to spend time with their daughters by showing them how to create four “Dad-Dos.” The process, the results and the reactions of these little girls is priceless.

To watch all the how-to videos (and to get your daily dose of Awwwwww), check out Pantene’s YouTube page.