Lucy Hale is the newest brand ambassador for mark, Avon's boutique beauty brand. The actress will front campaigns that will appear in the mark Magalog and Avon's online platforms. Hale will also be serving as the new spokesperson for m.powerment, a campaign dedicated to ending dating abuse and partner violence.
"I'm incredibly proud to partner with a brand that is as passionate about empowering women as I am," Hale said in a statement. "I've been a fan of mark's products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside."
Hale's campaign will debut in the August mark Magalog, which will celebrate the catalog's 10th birthday.
"Lucy is the perfect example of our belief that there are no limits to what a woman can imagine or achieve," said Meg Lerner, the Global president of mark. "She embodies our mission of empowerment and what it means to make your mark on the world. We're thrilled she's joining us in time to celebrate our 10th birthday."
In the meantime, you can catch Hale on the hit television show "Pretty Little Liars." She is also working on her debut album.