Kristen Stewart is heading into the world of high fashion through a new deal with Balenciaga. The actress will be the spokesperson for their newest fragrance and will be featured in advertisements that will likely reflect Balenciaga’s overall style — edgy couture.
Stewart seems to have been a fan of Balenciaga for awhile now, having sported their styles on the red carpet several times.
It feels full circle to be involved with something that spoke to me then and of course continues to excite me now, Stewart said. The brand is just cool. That’s the way it is. I feel drawn to it. It provokes on a number of levels. It isn’t afraid or contrived. It hits a very cool balance, always. Always pretty undeniable.
Balenciaga’s head designer, Nicholas Ghesquié¨re, says Stewart is the perfect person to represent the new perfume.
“Kristen Stewart embodies the modernity of the new Balenciaga fragrance with her unique sensibility and intelligence… She shares the radical spirit of Balenciaga.”
The untitled scent is set to release this fall.