Katie Holmes is the new face of Olay. The actress has signed on to be the brand's very first Global Ambassador, adding to her beauty endorsements which already include Bobbi Brown and Alterna Haircare.
"I'm very excited to be the Olay Global Brand Ambassador," Holmes said. "Olay is a brand I respect, trust and believe in. I love the products and message to women to never settle and put their best face forward, every day."
As an Ohio native, Holmes said working with Olay just made sense to her. “It’s an Ohio company, so it feels like home to be working with them,” she told People magazine. “They really mean something to women. I remember buying Olay in high school because I wanted to look pretty.”
Holmes' own beauty routine involves drinking plenty of water and using Olay's Regenerist cream cleanser, though she admits that she often goes to sleep without washing her face — her biggest skincare weakness.
The first campaign featuring Holmes was shot by Serge Norman (the photo above is a sneak peek!).