Julianne Moore is the the new Global Ambassador for L’Oreal Paris. As the new face of the brand, Moore will be featured in ads all over the world. She will also be helping promote L’Oreal’s new anti-aging skincare line, Cellular Renaissance.
Cyril Chapuy, Global President of L’Oreal Paris, explained why Julianne Moore is the perfect fit for their brand.
The elegance and charisma for this flamboyant beauty immediately convinced me that Julianne would be a perfect Ambassador for our brand. This iconic actress — one of a kind in Hollywood — who defies all stereotypes, symbolizes a free, sincere and audacious femininity.
Moore, 51, explained why she decided to team up with L’Oreal, saying she has always been a fan of their beauty products.
I’m an actual user of the brand and it’s hard not to be, Moore told WWD. Every modern woman shops everywhere for beauty, but for me it’s mostly the airport or the drugstore. It’s nice to be promoting something that is accessible to everyone.