Joe Fresh Beauty Gets an Upgrade for Fall 2013

Joe Fresh has a few surprises up their sleeves for the upcoming fall/winter 2013 season. Eye shadows have a new formula, the lip glosses are more comfortable to wear and the nail polishes have easier application with the new two-piece lids. Beauty lovers can also enjoy lipstick duos that provide two shades in one and unique eyeshadow combinations. 

"This collection allowed me to play with colour and trends, while also focusing on classic essentials for any beauty kit," said Simone Otis, the Joe Fresh Beauty Director. "We're so proud of the level of quality we were able to acheive with these products." 

The new line will include eye shadow singles, duos and quads with colours ranging from Sugar, Plum and Cherry Blossom to Ice, Honeyball and Cobalt. The quads will come in three colour palettes — earthy shades in Clean Classics, dramatic dark colours in Black Magic and holiday glimmer in Limelight. Joe Fresh Beauty has also expanded their mascara line, now including new colours — Brown Length Lash Mascara for softer definition and Cobalt Blue Plump Mascara for trend-setters. 

The Joe Fresh Beauty fall 2013 collection will be available beginning in September. 

Products pictures above include :

  • Emerald Nail Polish, $4
  • Cherry Blossom Eye Shadow, $5
  • Berry and Fig Lip Duo, $8

Tags: Beauty, fall 2013 beauty, joe fresh, joe fresh beauty, makeup, nails

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