Joe Fresh and Barbie Team up for Limited Edition Collection

Joe Fresh and Barbie has teamed up for a special limited edition collection that is now available in Loblaw stores across Canada. 

The collection, titled Barbie Loves Joe Fresh Apparel, features sleepwear for women and girls, including sleepwear sets, separates and boyfriend-style underwear. The best part? Each item is on sale from only $6 to $14. The collection is also featuring a Barbie Loves Joe Fresh tote bag for only $2. It’s absolutely adorable!

We  could  not  have  found  a  better  partner  to  collaborate  with  than  Mattel  and  Barbie,  says  Joe Mimran  of  Joseph  Mimran  &  Associates,  Creative  Director,  Apparel,  Home  and  Entertainment  for Loblaw Companies Limited. “We are excited to bring these stylish and affordable fashions featuring an important icon, Barbie, to our Joe Fresh customers.” 

Along with this limited edition collection, Joe Fresh will be hosting a contest for customers to win the Barbie Ultimate Sleepover for 10. Plus, a myriad of events for kids will be taking place in stores. 

Girls and adults alike are going to love this line. It’s perfect! We can dress up with Barbie-branded clothes, but we can keep it to ourselves since it’s sleepwear. Although, that tote bag might make it into regular rotation in my wardrobe… it’s just too cute! 

For more information about the Barbie Loves Joe Fresh line, the in-store events and the contest, visit

Tags: Barbie, Fashion, joe fresh, joe mirman, Loblaw, Mattel, sleepwear

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