Jennifer Lopez Launches 20th Fragrance

Jennifer Lopez is getting ready to launch her 20th fragrance. Called JLove, the new scent is a landmark for Lopez, who arguably made the celebrity fragrance market so popular. 

"With number 20, it's a landmark," she said. "I asked myself, 'Who am I and what do I encompass?' My message has always been love, whether it's my music or my movies or whatever. It's such a big part of who I am. We decided to call it JLove for that very reason, because it encompasses everything about me in one simple little word."

JLove is a mixture of fruity and floral scents, white raspberry, pineapple, pink grapefruit and tangerine. The fruity smells are combined with coconut orchid, water lily, Tahitian tiare, vanilla sorbet, white wood and skin musk.

"With every fragrance [I do] it's different," Lopez said. "Sometimes I'll have an idea and be all, 'Oh, I love this, the way a plant in my backyard smells and how the woods smell, after it's been raining,' and I'll give them those types of ideas. With this one, we created a scent that's glamorous and kind of sexy at the same time."

However, while the inspiration is always different, Lopez always makes sure to add one important ingredient."

"I always want to put a musk base on it, because I feel like it gives such a nice sexiness at the bottom, no matter how fruity it gets at the top," she said.

JLove will be released in October. 

Tags: celebrity perfume, fragrance, Jennifer Lopez, jlove

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