Halle Berry is heading the relaunch of French lingerie line Scandale. She is also teaming up with Target to sell the new collection in the US. The actress became enamored by the 80-year-old label while shopping in Paris and wanted to be involved in reviving the brand on a global scale.
“I fell in love with Scandale while I was in Paris, because the brand reminded me of the city itself — beautiful and inspiring,” Berry said.
She worked closely with the designers at Scandale and teamed up with Erik Ryd, a lingerie manufacturer, to launch the collection in the American market.
“I am excited for the U.S. debut to be at Target and to launch the brand globally in 2015. I look forward to giving more women the chance to enjoy what European women have come to love for more than eight decades,” she said.
The entire collection includes 10 pieces, ranging from $7 to $18 USD.
“I think that it’s really important to bring good quality at this price so that every woman can have a collection of it, you don’t have to have one bra you pay oodles of money for that you wear until it’s dead,” Berry told Vogue. “At an affordable price you can have a collection that you rotate.”
The new Scandale Paris collection will be available at select Target stores throughout the US and online at Target.com starting October 27.