Eva Mendes, Fashion Designer

Eva Mendes will soon be adding fashion designer to her resume. The actress has signed a deal with New York & Co. to launch her own clothing line called Eva by Eva Mendes. She will also be the new face of New York & Co.

In this day and age where everybody has a stylist, I appreciate the kind of woman who steps out of the box. I love feeling like an individual. I want to share these little tips with women, Mendes said of her new venture. I have a ton of ideas, but it’s a bit early to discuss them. [The project] is taking up all my time, but in the best way possible.

The company will be using this new partnership to expand their brand, which generally consists of jeans and casual wear, by adding pieces like day-to-evening, cocktail and evening wear. These new categories have made good use of Mendes’ expertise in getting glammed up for a red carpet event.

We want her influence in the collection. She has amazing red carpet style and also has a very unique style off the red carpet, NY&Co.’s CEO, Greg Scott, said. She has a real sense of self, which will help us in terms of the design aesthetic. When we look at her, she really is confident.

Mendes is going to be very hands-on in the design process, admitting that she brought in half her closet to a recent meeting with the fashion company.

Tags: celebrity fashion, eva by eva mendes, Eva Mendes, Fashion, new york & co.

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