They’re ba-ack (from the digital dead, that is).
That’s right: the stars participating in the “Digital Death” Campaign have officially been “brought back”, and while the premise was slightly creepy (who are we kidding – the coffins were terrifying), they managed to raise both awareness and serious cash-money for the Keep a Child Alive organization.
With a goal of $1 million, the likes of Ryan Seacrest, Kim Kardashian, Justin Timberlake, Lady Gaga and Alicia Keys abandoned their Twitters for as long as it took, and refused to come back until followers donated enough to help them reach their potential million.
Unsurprisingly, it took barely any time at all, and with $500 000 earned in the first week, and another $500 000 donated by billionaire Stewart Rahr (yeah, I’m not too sure who he is either – but what a guy), it just goes to show that a) celebrity-charity alignments are guaranteed to succeed and b) the naysayers who once judged the wonder of social networking can officially “recognize”.
Ms. Keys was one of the first to thank her generous followers: “From the bottom of my heart, thank you to all the fans, friends and artists who stood together for this cause and saved real lives. I am humbled by the outpour of support from everyone.”
And then came Ryan Seacrest: “So stoked to be back on Twitter! Special shout out to Stewie Rah Rah for his generous donation.” (Anyone willing to raise money to keep Ryan off Twitter?)