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Alicia Keys is the New Face of Givenchy Fragrance

This marks the singer’s first beauty contract

Alicia Keys has finally signed her very first beauty contract as the new face of Givenchy Fragrance. The singer shared the news on Twitter

"So proud to be part of the @ParfumsGivenchy family! Much love & Divine energy! Love forever, Alicia." 

Keys will front the campaign for a yet-to-be-revealed perfume. The ads will be released in September. 

"I'm honoured to introduce the world the newest scent by Givenchy," she told WWD. "Givenchy has long been one of the world's most iconic luxury fashion houses, and a personal favourite of mine." 

While this is Keys' first foray into the beauty world, she has shown some interest in fashion. Most noteworthy, the singer designed her own collection of sneakers for Reebok Classic. 

Keys joins the likes of Justin Timberlake, Uma Thurman and Amanda Seyfried, who have all fronted their own Givenchy Fragrance ads. 

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