For those of us slightly put-off by the idea of models or actors-turned-designers, our faith can finally be restored: British model and television host Alexa Chung has developed a new fashion line, and it’s not only wearable, but it’s actually great.
Though her line for Madewell “ the well-established American denim company that’s remained slightly under-the-radar until Alexa’s involvement “ was originally introduced in February, it’s now less than a month before it becomes available to the masses. Meaning? The fashion of fall 2010 has officially gotten much sweeter.
Inspired by the model’s day-to-day wear, the range includes pieces like high-waisted pants, velvet shorts and feminine blouses with Peter Pan collars. Says Alexa of the line: I want to bring back 40s tea dresses, 60s mod dresses . . . I want to bring cute back. (And we want you to bring it back “ so this idea bodes well for the rest of us.)
In a recent interview, she also went on to joke about the name of the line (which is Alexa Chung for Madewell): Pretty original, huh? I’d wanted to call it ˜Better than a Poke in the Eye’, but I think we’ll save that for the buttons on the jeans.
So now we can support this line fully. Why? Because not only does the designer have impeccable taste, but she has a sense of humour to go along with it.