Clean beauty has evolved far beyond minimalist packaging and buzzy ingredient lists, and Canadian brand Pravi is proof. The Quebec-based, natural skincare line has carved out a thoughtful space in the beauty industry with its eco-conscious formulas that prioritize both our skin health and our environmental responsibility. Plus, their products, like their Moisturizer Hands and Body, work. Extremely well.
Unlike traditional lotions that rely heavily on water as a base, the Moisturizer’s formula swaps H2O out completely for a healthy helping of aloe vera gel and lavender hydrosol instead. The lack of water helps enable deep hydration, replenishing and comforting dry, stressed-out skin.
It’s formula is also certified organic with an ingredient lineup that reads like a dream for compromised skin barriers. Aloe vera helps calm irritation and soften skin, while lavender hydrosol delivers lightweight hydration with naturally soothing properties. Jojoba oil absorbs quickly to nourish without heaviness, shea butter repairs dryness and coconut oil locks in moisture while helping strengthen the skin barrier. Apricot kernel oil adds vitamins A and E for extra softness and radiance, while allantoin works overtime to soothe, smooth and reduce feelings of irritation.
Our favourite part: the lotion infuses olive-derived emulsifiers and balanced botanical oils which enable it to melt into our skin without leaving a greasy residue behind. Suitable for all skin types, including sensitive skin, the Moisturizer can be applied as often as you like.
Pravi Moisturizer Hands and Body, $32 for 240 ml, available online at pravi.ca.
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