Alicia Silverstone is promoting her vegan and environmentally-friendly lifestyle through a new line of beauty products. She has teamed up with Juice Beauty for a five-piece line that is said to nourish the skin while not harming the earth.
“This is who I am. This is not just something I’m slapping my name on,” Silverstone said. “I would never align myself with something that I don’t 100 percent believe in. I think people count on me for that, and I take pride in that.”
The vegan actress added that when creating her new cosmetic line, she was focused on the scents of the new products and how they felt on the skin.
“I am a smell person. So, I was looking for a super yummy smell. I did so many smell tests, it was pretty funny,” she said. “The texture is really important to me, too, and, obviously, the performance, but I was pretty confident in the combination of ingredients. There is the clinical part of making it work on your skin. Once that part is handled, the fun part is the smell and the texture.
Juice Beauty’s CEO, Karen Behnke, says Silverstone is exactly the type of woman they’ve been looking for.
“She has effortless beauty. The Juice beauty girl is similar: quick and easy. They don’t want harsh chemicals, but they want to feel glamorous.”
Silverstone’s cosmetic line includes a cleanser, moisturizer, lip colour, highlighter, and pressed powder. The products range from $16 to $36 USD and are available on the Juice Beauty website.