Away Luggage: Why Everyone’s Obsessed With This Instagram Fave

If you’re a traveler, or even a dreamer of all-things travel, you’ve probably heard of Away, which has been Instagram’s darling as of late. The brand has been gaining a stellar reputation due to their thoughtful, functional, fashionable and tech-savvy luggage lineup. The direct-to-consumer brand became an instant hit once they released their now-iconic line of luggage — with a built-in charging dock. Thank heavens for this feature.

Their signature polycarbonate hard-cases — especially the baby pink blush ones — were everywhere. I could spot one a mile away, no matter which country I found myself in. Away’s mission is to transform the travel experience and they do so with ease, comfort, and not to mention, with style.

At the end of last year, Away introduced an evolution of the hard-cases, with the debut of The Expandables collection. The Expandables is Away’s first collection of soft-side, nylon suitcases designed to continue to meet the varying needs of travelers. Each piece from the collection is designed to expand using a built-in zip feature that increases the packing capacity — this means you can fit more experiences into your travel while enjoying a more flexible suitcase. I never seem to have enough space (typical!) so I found myself gleefully stuffing in extra clothing and multiple shoes in this luggage.

Away is constantly pushing the envelope and walking hand-in-hand with new trends. In January, they launched the fan-favorite Aluminum collection in three new colorways – Onyx, Gold and Rose Gold in all sizes. The addition of these new shades means that there is a shade for every style-setter. Away also collaborated with the color experts at Pantone to introduce a limited-edition collection – Away X Pantone Colour of the Year – featuring Away’s classic polycarbonate suitcases drenched in Pantone’s 2020 Color of the Year: Classic Blue.

If that wasn’t enough to give you the travel itch, just last week Away announced its partnership with legendary tennis player Serena Williams. The partnership kicks off with an exclusive, co-designed Away x Serena Williams’ collection of luggage and travel accessories to help travelers move between their own worlds with ease.

The partnership features both the polycarbonate suitcases and the Expandable line in a red exterior with multi-colored camo printed interiors designed to reflect the trend-setting spirit of Serena. The collection also includes new accessories such as Shoe Cubes, and favorites like Away’s Insider Packing Cubes each designed to perfectly match any Away x Serena piece.

There is an understated quality to the Away luggage and owning this stylish piece will instantly give you all the feels while you roll away on your wanderlust adventures.

Tags: Away Luggage, luggage, Serena Williams, style, top story, topstory, travel, travel accessories, travel style, travel trends, travelling

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