Sneak Peek: Maison Martin Margiela for H&M

You may want to start lining up soon.

The first images of Maison Martin Margiela for H&M were released today, and — from what we can see — the collection is everything you want it to be and more.

Shot by photographer Sam Taylor-Johnson, the collaboration between the Swedish chain and the French brand are dark, dramatic and even a little industrial, with models in capes and oversize coats standing coldly outdoors and next to graffiti art.

The campaign is set in Paris, and includes a series of short films also directed by Sam Taylor-Johnson.

As of November 15, Maison Martin Margiela for H&M will be available online and at stores, so start the countdown … now.


Tags: collection, designer, French, FW 2012, H&M, Maison Martin Margiela, Maison Martin Margiela for H&M, November 15, Paris

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