Shenae Grimes-Beech is Annabelle’s New Ambassador

Big news, fans of cool things: Shenae Grimes-Beech is now the official ambassador for Annabelle Cosmetics. Rejoice!

"I am really excited to partner with Annabelle," said the actress. "The brand's aesthetic is perfect for me as well."

Grimes-Beech, of course, has come a long way from her days on Degrassi. After starring on 90210, she went on to create Two Halves, a lifestyle blog, with her husband, Josh Beech, which she now writes for.

"We are very excited to introduce Shenae as an Annabelle brand ambassador," said Vice President of Marketing for Groupe Marcelle, Francois Lafortune. "With her vibrant personality and great fashion sense, Shenae personifies exactly what the Annabelle Cosmetics brand stands for. We are thrilled to have a strong and talented young woman to represent it."

And they've got one in Grimes-Beech. The star also offered her favourite beauty tip: "Be confident and never apologize for being yourself." AMEN, GIRL. Fortunately, Annabelle recognizes that mandate, which explains the new union even more.

"Shenae and Annabelle share many great characteristics," said Nathalie Bouchard, Marketing Director for Annabelle Cosmetics. "We are confident that young Canadian women will connect with the brand's new ambassador. The partnership is a match made in heaven that feels very organic."

"For me, the brand feels nostalgic in a way," Grimes-Beech added. "I've grown up with it, and still buy it today. I'm super thrilled with any big piece of home."

Tags: 90210, Annabelle Cosmetics, degrassi, Shenae Grimes-Beech

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