The brand's unique campaign strategy
We’ve all seen typical fragrance campaigns and videos, but what about a webseries — kind of?
Introducing: the See by Chloé© webisodes for the line’s first perfume, a series of four videos which capture the moments of a spin-the-bottle party game between girlfriends — dare to sing, funny trouble, dare to kiss and crazy love (AKA a version of spin-the-bottle that probably isn’t like anything we ever played).
Meant to celebrate both the mischiveous and playful spirit of the See by Chloé© woman, the series will see her playing with the bottle in “seducing, flirtatious, and unexpected ways.”
Dang!
Watch See by Chloé©’s first Webisode, Dare to Sing:
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