Rooney Mara is the face of Calvin Klein's new fragrance, Downtown. The actress has had a long relationship with the brand, often sporting Calvin Klein designs on the red carpet and even appearing in the brand's runway shows.
"It's an honor the be part of a brand with such a legacy of breakthrough advertising," Mara said of her new gig. "The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership."
The fragrance is said to be inspired by the downtown scene in New York City, wtih a mix of feminine and musky scents.
Mara will also be teaming up with her "Girl With the Dragon Tattoo" director, David Fincher, for the TV spots promoting the ad. Considering the success of their last partnership, these ads are probably going to be unlike any other perfume commercial.
Downtown will hit stores in July. It will be available in four sizes.