<img src="http://b.scorecardresearch.com/p?c1=2&c2=15350591&cv=2.0&cj=1" /> Mulberry Launches The Lana Del Rey Bag - 29Secrets

Mulberry Launches The Lana Del Rey Bag

The new it-bag?

How much do you love Lana Del Rey? Are you still talking about her SNL appearance or about “Video Games”? Probably not – but considering Lana Del Rey is earning her fashion cred, you’ll no doubt see her in that industry even longer than on the charts.

Cue: the Del Rey bag courtesy of Mulberry. And having released a limited number of Lana Del Rey bags in New York, London and Singapore before the scheduled global launch next month, the Lana Del Rey buzz will only continue.

Available in black and deer brown so far, the remaining colours will debut in May, but until then, the practical-meets-fashionable bag will be sticking to neutrals.

“We wanted to design a gorgeous bag that reflected Lana Del Rey’s style and beauty so we thought the bag should be simple and structured yet relevant for now and recognizable as a classic Mulberry piece,” Mulberry creative director Emma Hill told UK Vogue. “We wanted it to be functional with an uptown twist as Lana is such a wonderful uptown girl herself; its shape implies structure yet has gorgeous squidgeability!”

“It also has to be very Mulberry, very us, so we gave it the classic postman’s lock hardware and a great front pocket – for all your bits and pieces!” she continued. “It’s a mixture of Mulberry, a touch of Lana’s old-school glamour, and total practicality: it’s quickly become our best friend!”

And Lana Del Rey seems to be becoming fashion’s best friend. Here’s to the Del Rey bag and the infinite wait lists some of us will happily subscribe to.

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