Linda Evangelista and The Bay Team Up

The Room is enisting a new face for their S/S 2015 campaign; a familiar one, especially for anybody who's been paying attention to the fashion industry since, well, ever. (Seriously: if you know the word "fashion," you'll recognize the name.) 

Enter: Linda Evangelista. 

The Canadian supermodel will be the face of The Room this S/S 2015, showcasing eleven looks from designers including Moschino, Erdem, and Junya Watanabe, starting in February.

"Bringing Linda Evangelista and Hudson's Bay, two Canadian icons together, was a perfect fit," said Michael Crotty, EVP, Chief Marketing Officer, Hudson's Bay. "Linda Evangelista rose to super stardom throughout the eighties and nineties and has cemented her place on the fashion stage, proving that longevity is vital, appealing, and sought after."

The campaign was shot in New York in New York by photographer Pamela Hanson and was styled by Julia Von Boehm. Also, Evangelista looks amazing because of course she does. She's also the most recent in a line of top-notch models like Coco Rocha, Alana Zimmer, Anais Pouliot, and Daria, who've done campaigns for The Room (and made Hudson's Bay Company proud). Here's to spring in February!


Tags: Anne T. Donahue, HBC, Linda Evangelista, the room

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