20-year-old Karlina Caune is the new brand ambassador of Elizabeth Arden, so take that, everyone! (Not that anybody's upset about it.)
WWD cites the choice as a way for Elizabeth Arden to connect with a younger audience (ala Estee Lauder enlisting Kendall Jenner as the face of their brand earlier this year), especially since in addition to print and online campaigns, Caune will be active on EA's digital and social platforms, too.
"The modern Elizabeth Arden woman is a passionate, multi-cultural individual who leads an active professional lifestyle," said Scott Beattie, Chairman, President and Executive Officer of Elizabeth Arden, Inc. "In Karlina Caune, we have found a beautiful and intelligent young woman who embodies the ideals of the Arden brand."
Caune is on-point, then, considering the New York-based model is in-demand, having appeared in major magazine campaigns and on the runway in various top fashion shows.
"I am honoured to join this iconic brand," Caune confirmed. "Not only have I always loved the products, but Elizabeth Arden as well. She was a woman ahead of her time and her philosophy about embracing women's natural beauty is inspiring to me. I'm excited to join this community that supports strong, confident women."
Hell yes she is! It all makes sense. (At least to me.) You go, Karlina Caune.