Gwyneth Paltrow Launches Collection

Gwyneth Paltrow is expanding her Goop website and newsletter to also include a fashion line called The Goop Collection.

Every week, Paltrow will be offering a new item through her Goop newsletter, that will include clothing, accessories, beauty products and even home decor items. Each item will only be available for a limited time and will be created by Paltrow in collaboration with an exclusive designer.

The first item in the Goop Collection is the Goop tee, a plain white t-shirt designed with Kain Label that is selling for $90.

Inspired by tuxedo tailoring, we added grosgrain piping to the shoulders and sides, and shortened the length, modernizing this essential wardrobe staple, the Goop newsletter reads. This sophisticated embellishment to Kain’s trademark silhouette will wear well for day into night. We like to wear ours untucked.

Would you buy the Goop white tee for $90?


Tags: Fashion, goop, goop tee, Gywneth Paltrow, the goop collection

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