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Just when you thought the benefits of social media were limited to Tweeting celebrities and hoping for a response, Founder and Creative Director Francois Nars of NARS cosmetics has made hashtags worthwhile by making a virtual appearance on Twitter and Facebook for friends and fans for one day only (July 22).

And since Nars’ loveable canine companion, Marcel, is no stranger to surfing the web, you may get some of his feedback, too. (FYI, Marcel the pooch is one of NARS latest models).

Francois will be on Facebook live and will answer any questions put forth by his official fans. (The keyword being official, so you have to LIKE NARS on Facebook“ officially).

Recently, the cosmetics company launched . (And in this weather, nothing could be more welcome.)

So log onto Facebook and get your questions on skin care answered by someone who knows what he’s really talking about.

More details:

When: Thursday, July 22

¢ Twitter @NARSissist: 1:00 pm EST”2:00 pm EST. Hashtag #marcelnars
¢ Facebook: 2:00 pm EST”3:00 pm EST

Facebook
¢ Questions can be submitted from fans of NARS on Facebook”facebook.com/narscosmetics.