Coco Rocha Dances For White House | Black Market

It’s not the first time she’s fronted a campaign for White House | Black Market, but it’s the first time Coco Rocha is tap dancing in this spirit.

Putting a little spring in her step (pun intended) the model brings some serious life to the brand’s Spring 2013 WorkKit Collection, showcasing — in the words of White House | Black Market themselves — “a sense of vibrancy and freshness to an otherwise static, robotic work environment.” And you can watch the TV spot here.

Look closely, because you’ll see six wearable looks from the collection, which embrace a very streamlined, clean style in the spirit of the late ’50s or early ’60s.

You can get the collection online when it’s released, and you can start trying to learn Coco’s choreogarphy starting now. (Not that I’m trying to do that or anything.)


Tags: Black Market, coco rocha, model, Spring 2013, white house, White House Black Market

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