Are YouTube Beauty Bloggers More Influential Than Beauty Brands?

YouTube beauty bloggers are influential to consumers and the numbers show they are even more popular that major cosmetic brands. According to WWD, there is 14.9 billion beauty videos on YouTube and only 3 percent of those are from brands. It could be that they are more relatable and more authentic. Watch the video below for the full story:

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Tags: beauty bloggers, brands, how-to, industry, makeup tutorials, michelle phan, youtube videos

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