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Style Briefs: Ayesha Curry Is A CoverGirl; Cat Eyes Reign For Spring 2018

Ayesha Curry is the New Face of CoverGirl
The Food Network star of Ayesha’s Home Kitchen and best-selling author of The Seasoned Life, Ayesha Curry, is the newest CoverGirl. The brand announced Wednesday that Curry will star in a campaign for Peacock Flare Mascara, which hits stores in October. A self-proclaimed makeup junkie, Curry says she uses makeup to bond with her daughters. Ayesha has a joyful energy and a big personality, but she’s also extremely relatable¦from raising two children, to running a business, to creating healthy meals for her family ” she’s found a way to create balance, said Ukonwa Ojo, senior vice president of CoverGirl. {29Secrets Inbox}

Christian Siriano Designs Red-Carpet Looks for Barbie’s Body-Inclusive Line
Christian Siriano has made a name for himself promoting body diversity, whether showcasing plus-size models on his runway or dressing curvy celebs like Leslie Jones. Now, he’s partnered with Mattel to design red-carpet looks for Barbie’s Fashionistas line, which features four different body types. One of the looks is a re-creation from his 2018 Resort collection, while another is a replica of the gown Siriano designed for Leslie Jones after she tweeted about not having anything to wear to the Ghostbusters premiere. It’s especially exciting to be designing an array of inclusive and diverse doll looks that can allow girls to see themselves better represented when they play, said Siriano. {Pret-a-Reporter}

Ashley Graham Collabs with Maria Rinaldi on Curvy Loungewear Collection
Plus-size model Ashley Graham has teamed up with curvy clothing brand Marina Rinaldi to design a collection of denim-inspired loungewear. Graham jetted off to Milan earlier this week where the collection will be presented on Sept. 22. Hinting at a super secret project with the brand on Instagram, Graham posted a picture of herself in a fitted denim-inspired dress. The line features shirts, dresses, pants, strapless jumpsuits and a moto jacket made from a comfortable jersey fabric. {WWD}

Selena Gomez Is Puma’s Latest Brand Ambassador
Gomez joins Puma’s list of celebrity ambassadors including Kylie Jenner, Rihanna, Cara Delevingne and her boyfriend the Weeknd. Being a part of the Puma family is very exciting for me, said Gomez. Puma has changed the game when it comes to the mash-up of athletic wear and fashion. Gomez will start as a face for the brand but plans to eventually design products and create marketing campaigns. Selena is authentic, creative, talented and fearlessly real, claimed Puma’s global director for brand and marketing Adam Petrick. {Fashionista}

The Cat-Eye Trend Travels from NYFW to MFW
First seen during New York Fashion Week at Marc Jacobs, the cat-eye has crossed the pond, making an appearance at Fendi yesterday in Milan. Fendi’s models sported petrol blue winged eyeliner ” a dramatic look covering the entire eyelid. At Marc Jacobs, makeup artist Diane Kendal’s team created six different cat eyes to flatter different eye shapes. The classic cat-eye is quite flattering for most people ” but for some of the girls, the key was in a thicker line, or an exaggerated outer corner, Kendal told Into The Gloss. Other designers showcasing cat-eye beauty looks on the runway at NYFW include Tom Ford and Jason Wu. [Into The Gloss] 

Millennials Like Their Makeup with a Side of Self-Empowerment
Think a mash-up of Sephora and Coachella, and you have the cosmetic festival known as Beautycon. In August, Beautycon L.A. drew 20,000 women to a feel-good festival full of makeup, Instagram-inspired self-empowering messages, and panels with speakers like transgender actress Laverne Cox. Signs including I’m brown, I’m gay, I’m chubby, and You don’t need lipstick, lipstick needs you, welcomed crowds. I’m infatuated by the idea that beauty can be something beyond a concealer culture, said Beautycon CEO Moj Mahdara. It’s always, like, ˜Do you hate those aging spots on your face?’ As opposed to ˜You’re already fierce, you’re amazing, you slay.’  {The New Yorker}

 

http://29secrets.com/wp-content/uploads/2017/09/Marc_Jacobs_SS2018_0696-1-150x110.jpg Harleen Sidhu Style

Ayesha Curry is the New Face of CoverGirl
The Food Network star of Ayesha’s Home Kitchen and best-selling author of The Seasoned Life, Ayesha Curry, is the newest CoverGirl. The brand announced Wednesday that Curry will star in a campaign for Peacock Flare Mascara, which hits stores in October. A self-proclaimed makeup junkie, Curry says she uses makeup to bond with her daughters. Ayesha has a joyful energy and a big personality, but she’s also extremely relatable¦from raising two children, to running a business, to creating healthy meals for her family ” she’s found a way to create balance, said Ukonwa Ojo, senior vice president of CoverGirl. {29Secrets Inbox}

Christian Siriano Designs Red-Carpet Looks for Barbie’s Body-Inclusive Line
Christian Siriano has made a name for himself promoting body diversity, whether showcasing plus-size models on his runway or dressing curvy celebs like Leslie Jones. Now, he’s partnered with Mattel to design red-carpet looks for Barbie’s Fashionistas line, which features four different body types. One of the looks is a re-creation from his 2018 Resort collection, while another is a replica of the gown Siriano designed for Leslie Jones after she tweeted about not having anything to wear to the Ghostbusters premiere. It’s especially exciting to be designing an array of inclusive and diverse doll looks that can allow girls to see themselves better represented when they play, said Siriano. {Pret-a-Reporter}

Ashley Graham Collabs with Maria Rinaldi on Curvy Loungewear Collection
Plus-size model Ashley Graham has teamed up with curvy clothing brand Marina Rinaldi to design a collection of denim-inspired loungewear. Graham jetted off to Milan earlier this week where the collection will be presented on Sept. 22. Hinting at a super secret project with the brand on Instagram, Graham posted a picture of herself in a fitted denim-inspired dress. The line features shirts, dresses, pants, strapless jumpsuits and a moto jacket made from a comfortable jersey fabric. {WWD}

Selena Gomez Is Puma’s Latest Brand Ambassador
Gomez joins Puma’s list of celebrity ambassadors including Kylie Jenner, Rihanna, Cara Delevingne and her boyfriend the Weeknd. Being a part of the Puma family is very exciting for me, said Gomez. Puma has changed the game when it comes to the mash-up of athletic wear and fashion. Gomez will start as a face for the brand but plans to eventually design products and create marketing campaigns. Selena is authentic, creative, talented and fearlessly real, claimed Puma’s global director for brand and marketing Adam Petrick. {Fashionista}

The Cat-Eye Trend Travels from NYFW to MFW
First seen during New York Fashion Week at Marc Jacobs, the cat-eye has crossed the pond, making an appearance at Fendi yesterday in Milan. Fendi’s models sported petrol blue winged eyeliner ” a dramatic look covering the entire eyelid. At Marc Jacobs, makeup artist Diane Kendal’s team created six different cat eyes to flatter different eye shapes. The classic cat-eye is quite flattering for most people ” but for some of the girls, the key was in a thicker line, or an exaggerated outer corner, Kendal told Into The Gloss. Other designers showcasing cat-eye beauty looks on the runway at NYFW include Tom Ford and Jason Wu. [Into The Gloss] 

Millennials Like Their Makeup with a Side of Self-Empowerment
Think a mash-up of Sephora and Coachella, and you have the cosmetic festival known as Beautycon. In August, Beautycon L.A. drew 20,000 women to a feel-good festival full of makeup, Instagram-inspired self-empowering messages, and panels with speakers like transgender actress Laverne Cox. Signs including I’m brown, I’m gay, I’m chubby, and You don’t need lipstick, lipstick needs you, welcomed crowds. I’m infatuated by the idea that beauty can be something beyond a concealer culture, said Beautycon CEO Moj Mahdara. It’s always, like, ˜Do you hate those aging spots on your face?’ As opposed to ˜You’re already fierce, you’re amazing, you slay.’  {The New Yorker}

 

Harleen Sidhu harleen.sidhu@ryerson.ca Author 29Secrets

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