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H&M Teams Up With Zara Larsson

I love me a decent collab (and I love shortening “collaboration” to “collab” because I’m very cool), so imagine my joy upon learning that Zara Larsson has teamed up with H&M to bring us a capsule collection.

In celebration of the singer’s debut album, the Swedish retailer will launch a collection they designed alongside Larsson (who is also Swedish, BTW) on May 18 in select stores and on HM.com.

“I’m so happy to be working with H&M on this collaboration,” Zara said in a statement. “I’ve always loved the brand, they’re fun and accessible to all kinds of girls which are the key elements for me, plus the team is so fun to work with! I can’t wait to share what we’ve been working on with you!”

As for what they’ve been working on? It’s still a mystery. According to InStyle, we can expect to see pieces inspired by Larsson’s own style — and also, according to posted pics, a denim jacket with a cat on it. (Which I will own, obviously, because hello it’s me.) Officially, said collection is said to consist of “edgy streetwear and glamorous stagewear” which is 100% my personal brand, according to me, so today is truly blessed.

Additionally, H&M will be previewing tracks off Larsson’s So Good (due out March 17) on their screens throughout stores, so you can acquaint yourself with some very good music, congratulations to us all.

Of course, if you still can’t place Zara Larsson, you’ve heard her alongside Ty Dolla $ign in “So Good,” a jam they performed on Ellen earlier this month. She’s already a name in Europe, so it’s only a matter of time before we’re all obsessed with her here.

And it’s only a matter of time before I buy that cat jacket, so get set.

http://29secrets.com/wp-content/uploads/2017/02/29s_hm-zara-larsson-150x93.jpeg Anne T. Donahue Pop CultureStyle ,,,,,

I love me a decent collab (and I love shortening “collaboration” to “collab” because I’m very cool), so imagine my joy upon learning that Zara Larsson has teamed up with H&M to bring us a capsule collection.

In celebration of the singer’s debut album, the Swedish retailer will launch a collection they designed alongside Larsson (who is also Swedish, BTW) on May 18 in select stores and on HM.com.

“I’m so happy to be working with H&M on this collaboration,” Zara said in a statement. “I’ve always loved the brand, they’re fun and accessible to all kinds of girls which are the key elements for me, plus the team is so fun to work with! I can’t wait to share what we’ve been working on with you!”

As for what they’ve been working on? It’s still a mystery. According to InStyle, we can expect to see pieces inspired by Larsson’s own style — and also, according to posted pics, a denim jacket with a cat on it. (Which I will own, obviously, because hello it’s me.) Officially, said collection is said to consist of “edgy streetwear and glamorous stagewear” which is 100% my personal brand, according to me, so today is truly blessed.

Additionally, H&M will be previewing tracks off Larsson’s So Good (due out March 17) on their screens throughout stores, so you can acquaint yourself with some very good music, congratulations to us all.

Of course, if you still can’t place Zara Larsson, you’ve heard her alongside Ty Dolla $ign in “So Good,” a jam they performed on Ellen earlier this month. She’s already a name in Europe, so it’s only a matter of time before we’re all obsessed with her here.

And it’s only a matter of time before I buy that cat jacket, so get set.

annetdonahue@gmail.com Author Anne T. Donahue is a writer and person who lives just outside of Toronto and knows way too much about the Great British Bake Off. 29Secrets

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