Burberry tends to be a champion of young, up-and-coming stars (see: Emma Watson, before she got a pixie cut and Tom Guinness, at all), so when it named Cara Delevinge and Eddie Redmayne as the faces of its Autumn/Winter 2012/2013 campaign this week, few people were surprised.
If you’re not sure who they are yet, Eddie Redmayne recently recorded a folk album for his own record label, while Cara Delevigne has just been cast in the upcoming version of Carrie alongside Chloe Moretz and Julianne Moore.
Said Burberry chief creative officer Christopher Bailey, “We wanted to play with everything that’s at the heart of the Burberry world – celebrating our brand and London through imagery, film, music, weather and our iconic outerwear, all in a very poetic and British way.”
“Using London as the backdrop,” he continued. “We shot the series of cinematic, emotive black and white images and short films with the incredibly talented Gabriella Wilde and Roo Panes, who effortlessly bring the campaign and our collection to life across all of our platforms.”
Vogue UK describes this particularly Burberry campaign as the brand’s “most atmospheric” thus far, as Redmayne and Delevigne were photographed by Mario Testino (fancy!) in front of a murky London backdrop, complete with smoke, fog and wet pavements. Spooky.
Suddenly, our sun and warm weather seems far less chic than it was a few minutes ago.