Are you into Selena Gomez’s hair? Well so is Pantene: the hair care empire has tapped the singer/actress to be the new brand ambassador.
“I’ve always loved using Pantene, so it’s a dream come true to be the brand’s newest ambassador,” Gomez said. “Not only because Pantene stands for strong, healthy hair, but also because it encourages women to be their best selves.”
“My style is constantly evolving and I love to take risks, so I’m always changing my hair style,” she continued. “I rely on Pantene to keep my hair strong and healthy so I can take on each day with confidence.”
Gomez’s appointment goes hand in hand with Pantene’s “Strong is Beautiful” campaign, which will premiere in August. We’ll see her in print, on TV, and in digital advertising, as well as on in-store displays, and PR campaigns (naturally).
“Pantene has always celebrated beautiful hair and strong women,” said Jodi Allen, Vice President of Hair Care & Colour for North America at Proctor & Gamble. “I am proud that Selena Gomez is the newest member of the Pantene family. Her talents go beyond being an actress and singer. She is a modern beauty with amazing hair and is a true inspiration.”
More like HAIR-spiration, am I right? (Please let me have this.) Bring on August!