The holiday campaigns are beginning, and GUESS has got the jump start — especially with the recent announcement that their holiday model is Bollywood star, Priyanka Chopra.
Accompanied by the music and photography stylings of Bryan Adams (#Canada) and under the creative direction of Paul Marciano, Chopra posed for a series of black and white photos all with the "Priyanka hanging at her house in the Medeterranian" vibe.
"For as long as I can remember, GUESS has been at the epicenter of fashion for women," Chopra said. "I am honoured to be the face of the GUESS brand and this iconic holiday campaign. GUESS is aspirational, inspirational, and so relatable to women from across the world and I think this is a remarkable opportunity within its own way, erases boundaries and makes the world a smaller place. When you look good, you feel great …and to me, that's what Paul Marciano captured in these pictures and what GUESS is all about."
The Bollywood star and former Miss India and Miss World will also be making her English musical debut in the U.S., making her the first Indian artist with "major mainstream appeal." It's this kind of development that peaked Marciano's interest in the first place.
"Priyanko's confidence, strength, and sensuality reflect the qualities I look for in a model," he said. "Priyanka reminds me of the young Sophia Loren and the top actresses of the 1950s. With the Indian movie industry exploding on a global stage, and GUESS having a brand presence in 87 countries, we could not have found a better global brand ambassador. Choosing Priyanka reinforces our celebration of multi-talented, dynamic, and accomplished women."
The campaign begins in December, so begin counting down those days now.