Madonna to Launch New Lifestyle Brand

Considering her Material Girl clothing line’s been consistently flying off the racks, we shouldn’t be surprised to hear that Madonna plans to delve into another project: this time, the “lifestyle brand” Truth Or Dare.

Targeting an older audience and beginning with a fragrance, accessories are planned for release in 2012 and include shoes, handbags and underwear – which is quite the announcement following the recent news that Madge has just signed with management company, Iconix Brand Group.

Of the inking, Madonna said this: “Over the past several years, I have been approached countless times to create my own brand. The timing is right and I have found great partners in Iconix, who can help translate my vision to reality.”

(Just no purple unitards, please.)

Vogue UK has gone on to describe the label as a way to “illustrate Madonna’s look as a powerful, female icon”, targeting the 27-50 demographic, which should successfully cover the original Material Girl’s fanbase.

“We knew there would be a tremendous demand for a brand that Madonna herself is the face of, and that truly captures her essence,” Iconix told WWD.

Whether all pieces will be sold with a complimentary fake British accent is still up for debate (we can assume).