When repeated screenings just aren’t enough, you can cure Bieber fever with only a spritz since the teen dream is now launching is own fragrance for girls, which is scheduled to hit shelves next month.
Baptizing it “Someday”, the singer is clearly courting the tween market, but is maintaining his charitable spirit by donating a portion of the proceeds to Pencils and Promise and Make-A-Wish. (Meaning that, say, if we wanted to buy it, we wouldn’t have to feel that bad).
In an interview with WWD, the Biebster explained his endeavour, maintaining that “the way a girl smells is very important to a guy”, and that because of his “close connection” with his fans, “creating a fragrance [he] personally [loves] is another way I can bring them closer to my world”.
(You hear that? It’s the sound of babysitting money evaporating.)
And while the bottle has been compared to Marc Jacobs’ Lola, Bieber claims that the perfumer “really let [him] take the lead on the entire project because [he] knows his fans better than anyone” – including work on designing the bottle, the packaging and what we can only assume, the scent itself.
Launching in June, the Justin Bieber perfume will cost either $35 or $55 depending on bottle size, but we can assume that regardless of price, it’ll be sold out in under five minutes.