She drives men mad on the small screen, but Christina Hendricks will have no problem seducing the rest of the world if her London Fog ad campaign has anything to say about it.
Hendricks will frontline London Fog’s fall 2010 ads, joining the ranks of former London Fog flames Gisele Bé¼ndchen and Eva Longoria Parker. The Emmy-nominated Mad Men star was selected for her sophistication, according to the label.
London Fog is a classic brand, which I love. It also ties into Mad Men, we used London Fog in the show and this was a nice way to tie everything together, Hendricks said of the label. The trench is such an iconic shape for men and women. It works for anyone “ it worked in the 1960s and it works now.
The ads feature Hendricks modeling a series of the label’s outerwear and highlight the beauty’s versatility.
Some looks show Hendricks as seductively undone in a double-breasted leopard print trench that hints at a naked thigh peeking through. Others highlight Hendricks as sleek and polished in an above-the-knee LBD topped off with a classic beige trench and a chunky gold necklace.
The black-and-white ads were created by the Iconix in-house marketing team and photographed by Nino Mué±oz. London Fog’s fall ads will debut in October issues of fashion and lifestyle magazines, online and in outdoor spaces.