<img src="http://b.scorecardresearch.com/p?c1=2&c2=15350591&cv=2.0&cj=1" /> Blake Lively is the New Face of L'Oreal Paris - 29Secrets

Blake Lively is the New Face of L’Oreal Paris

Lively is the brand’s newest ambassador

Blake Lively is the newest face of L'Oreal Paris. The actress will be featured in upcoming ad campaigns and will serve as a spokesperson for the French beauty brand.

L'Oreal Paris made the announcement on their Instagram account, referring to Lively as "gorgeous and talented" (roughly translated from French). Lively herself was on hand at an event for the brand, wearing an off-shoulder boucle houndstooth mini dress paired with her All-American natural beauty look of glossy lips and slightly bronzed skin. 

Lively will be serving as a global ambassador, which means she will be featured in world-wide ad campaigns for hair and cosmetics products. She is joining the likes of Beyonce, Lea Michele and Jennifer Lopez. 

"I am thrilled and honored to join the incredible women who represent L'Oreal Paris," Lively said in a statement. "From the versatile and motivational Brand Ambassadors, to all the women who proudly wear L'Oreal Paris each day. I grew up with the inspiration of their message, 'We're worth it'. What an important value to instill in women. That beauty is rooted in confidence. That is key. That is why I am so proud to be a L'Oreal Paris woman." 

Lively is also the face of Gucci's fragrance, Premiere.  

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